Seems to us that lots of people are seeking new insights to e-commerce. Some are understandably looking for new business opportunities. They sense that creating an online business, especially from their homes, could produce the additional income to buffer the effects of the current recession.

More, it appears, already have an online presence. These established businesses are looking for ways of improving their bottom line. After months and years of floundering, they’re scouring the Net for the key that could jolt their sales performance.

Both are admirable objectives. And both are downloading our free “10 Keys to E-commerce Success” guide. We’ve been both amazed and pleased by the number of people who are downloading this ebook I wrote.

There are many places on the Web to get similar information. Most charge you for their insights. Others present it on Web pages heavily laden with advertising. Maybe it’s our loss, but we thought people would like a PDF they could print off and read at their convenience. Apparently, it’s a popular choice for many.

As a result, we’re beginning to get more people sign up for a free, initial consultation to discuss their e-commerce plans. That’s the exciting aspect for us because we love to “talk shop” and help people discover new opportunities to succeed.

Real online e-commerce success doesn’t come with cookie-cutter approaches, such as those offered by shopping cart vendors. True success is a process of education, strategy, execution and management.

We try to explain this in our free guide, and when we consult with potential new clients. Based on the response we’ve received, more and more are realizing the real “key to success” may well be partnering with someone with proven success in e-commerce: Novusweb.