Over the years, we've earned lots of money creating "one-off" Web sites for clients. Each client has different needs, different markets, and different goals. However, I always worked toward creating a "system" that would allow us to build very sophisticated, robust Web sites for clients more quickly and for less money.
Now, I know it sounds strange to say I want less money from clients, but the truth is that I would rather have 10,000 successful clients who have each paid me a little, then 100 who have paid me a lot. It's my goal for Novusweb - and ESP - to be the most successful business Web creation system in the country. That's only going to happen if we satisfy thousands of clients.
Each Web site owner we help can invest what they might otherwise pay for a site into advertising and promotion. It's not very good to have a fancy Web site if no one knows it's there. The more our clients market their Web sites, the more successful they will be, and word-of-mouth will bring us more clients than we can possibly imagine.
Okay, back to the reality of the moment: I still have a lot of work to do fine-tuning ESP. The coffee pot just beeped to let me know another pot's ready.
PS: if you haven't applied for our ESP beta program, you need to hurry. It's the best way to get a free Web site.
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