Categories: Bret's Desktop, Reviews
Like most authors and artists, I like to think I have a thick skin when it comes to critiques of my work. I’d also like to say I don’t read reviews, but that would not be true, of course. Mastering Magento is the first book I wrote for a major publisher. I’ve written several self-published books, as [...]
Categories: Bret's Desktop, Reviews, Technology
Already, people are starting to buzz about Magento 2, which, from initial looks, appears to be a giant leap forward for the world’s most dominant open source e-commerce platform. As a Magento mavens, we’re keeping my eye on the development process, and plan to discuss various insights over the coming weeks.
Categories: Bret's Desktop, News
Packt Publishing, the company responsible for bringing my book, “Mastering Magento,” to the market, has announced that they are celebrating the publication of their 1,000th title. This is a pretty remarkable feat considering the company started publishing books only 8 years ago. Anyone who’s worked with open source software, such as Magento, WordPress, OpenCart, JQuery [...]
Categories: Bret's Desktop
As e-commerce specialists, we’re often asked which e-commerce platform we prefer. My answer is the evasive “it depends.”
Categories: Bret's Desktop, Learn, Technology
After months of diligent work, my book, Mastering Magento, is scheduled for publication next month from Packt Publishing, one of the world’s largest publishers of computer-related books. This Magento book is aimed at all levels of users, especially Magento users who want to truly understand the power of the Magento platform.
Categories: Bret's Desktop, News
The news on the economy continues to be a drag on holiday spirits. Everyone from presidential candidates to the local barber make the current state of our country’s financial malaise the most important topic of conversation. The outlook for the coming weeks and months overshadows other topics which, in other times, would be argued and [...]
Categories: Bret's Desktop
In 1984, my mother brought home a computer the Physics department at the University of Texas at Austin had purchased for her to try out. She knew that technology and computers interested me, so Mother called me to come look at this new Macintosh computer. I told her I would, but that as far as [...]
Categories: Bret's Desktop, Promote
As I barely notice the rapid flow of tweets scrolling along my Twitter app, I’m struck with the realization that even though I only try to follow those accounts that I feel are relevant and interesting to what we do professionally, it’s still much more than I can possibly absorb. Even more amazing is the [...]
Categories: Bret's Desktop
Online shoppers, we have found, are generally a discerning bunch. They shop online to find those items they can’t simply pick up conveniently at their local store. Most people still enjoy getting out and shopping, but the wider selections found online, the increasingly bad service delivered by large retail stores, and the convenience of 24/7 [...]
Categories: Bret's Desktop
One big security topic, widely discussed today, revolves around the protection of our privacy as we surf the Web. We’ve long known and understood that e-commerce websites we visit keep track of information about our shopping preferences, habits, even what products we’ve viewed online. What most don’t know is that search engines are also keeping [...]
