Learn
CategoryThe quest for success in e-commerce begins with learning how to succeed. Learning from those who are successful is a great place to start, including from the professionals at novusweb. E-commerce education can come from many sources. However, the amount of mis-information is almost as great as the amount of solid, proven techniques.
5 E-commerce Tips You Need to Know
Recently, someone we met at a social gathering asked us if we could take a quick look at their e-commerce web site and make some quick recommendations. They were not having great success in getting ranked in Google, and even less success in converting visitors into buyers. After taking a look at their site, we … Continue Reading
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What is Driving Online Retail Sales?
Online retail sales are climbing. The independent research company, Forrester Research, Inc., attributes 9 percent of all US retail sales to online purchases, and predicts that by 2014 that will increase to 11 percent. Overall retail sales were up 3 percent in the fourth quarter of 2010, however online sales were up 13.5 percent. Clearly, … Continue Reading
5 Tips for Physical Retailers to Migrate Online
Bret’s series on brick-and-mortar retailers and their move online continues with specific planning tips. The first installment, “How Small Brick-and-Mortar Retailers Succeed Online; 4 Keys,” offered sound advice on how retailers can compete online. This next article, published by Practical Ecommerce, lists five tips any retailer should consider before opening their first online store. I’m … Continue Reading
Adding Video to Your Website
A recent blog posted on the Entrepreneur website questioned if your business was ready for video. The article sited survey results conducted by Pew Internet & American Life Project which found that 71% of American’s use online video sites like YouTube and Vimeo. With the accessibility of broadband and smartphones, more consumers have the means to … Continue Reading
How Small Brick-and-Mortar Retailers Succeed Online: 4 Keys
Bret Williams is writing a series of articles focusing on the issues facing small, brick-and-mortar retailers as they migrate online. The first in the series, distributed by Practical Ecommerce, can be read in full here. In it he discusses how small online retailers can compete with large companies like Walmart and Amazon. Be sure to … Continue Reading
Our E-commerce Success Series Books
In creating e-commerce solutions for our clients and ourselves, we choose the platform or underlying technology based on the needs of the project, the types of products or services offered, and how the client will manage their etailing operations. For our more complex projects, we have yet to find a platform that has more versatility … Continue Reading
Writing Good, Relevant Website Copy
When you sit down to write copy for your Website, know your end goal. What is your message? Who are you trying to attract? What action do you want visitors to your Website to take? Engage your audience with relevant and informative information. And make your copy easy to read. Break up the copy using … Continue Reading
How Important Is Your Website Platform?
First, let us briefly define website platform. Wikipedia defines it as: “a website in which additional functionality can be seamlessly integrated by means of an external application programming interface (API). The platform should provide integration points. These integration points are places in the application where new functionality can be plugged in.” So what does that … Continue Reading
E-commerce Webinar Review
Our Introduction to E-commerce Webinar attendees raised some wonderful questions. How do I find a product niche? How do I source my products? How do I create product photos for the web? All great questions. And a great place to start is with your passion, hobby or expertise. What would you like to see offered … Continue Reading
Introduction to E-commerce Webinar
Novusweb is pleased to announce an introductory webinar on how ecommerce can work to increase your income. Whether by increasing sales in your existing business, or creating a whole new online retail business, this informative, free webinar will give you insights into start-up requirements of an ecommerce business as well as information on how online … Continue Reading
From Bret's Desktop
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Online Shopping to be Only Good Retailing News
The news on the economy continues to be a drag on holiday spirits. Everyone from presidential candidates to the local … Continue Reading
