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CategorySEO for e-commere is a moving target, yet there are some wonderfully simple ways to drive more traffic to your online store. From press releases to blogs, search engines to social networking, discover and discuss what does and doesn’t work.
How to Boost Holiday Sales
Almost $20 billion was spent during the period of November 1 through December 4, 2011 and Gian Fulgoni, comScore chairman, predicts that we will see several more billion dollar online spending days as we approach the middle of December. How Can You Capture Holiday Sales? Michael Koploy, an ERP Analyst at Software Advice recently posted … Continue Reading
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Cyber Monday 2011
Are you ready for Cyber Monday 2011? This is the day many online retailers kick-off their holiday season by offering special incentives to their shoppers. And it’s just around the corner; this year it falls on Monday, November 28. Over 1 billion in 2010 Last year, comScore reported that consumers spent approximately $1.03 billion online … Continue Reading
Free Shipping This Holiday Season
Nine in 10 online retailers (92.5%) say they plan to offer Free Shipping this holiday season. The National Retail Federation, citing a survey conducted by BIGresearch, notes that this figure is up from 84.8 percent in 2010. Online Retailers Prepare for Holidays The Study, conducted by BIGresearch for Shop.org, surveyed 1,685 consumers from September 19 … Continue Reading
If We Could Only Follow 10
As I barely notice the rapid flow of tweets scrolling along my Twitter app, I’m struck with the realization that even though I only try to follow those accounts that I feel are relevant and interesting to what we do professionally, it’s still much more than I can possibly absorb. Even more amazing is the … Continue Reading
Online Shopping Behavior
For online retailers, engaging the consumer when they are ready to purchase is important, and understanding online shopping behavior can give the e-tailer a competitive edge. Thirty-seven percent of American consumers plan to do some holiday shopping by Halloween. They’re starting their holiday shopping early, but plan to spend less on each online purchase than they … Continue Reading
Social Media Report
The Nielsen Company’s third quarter “State of the Media: The Social Media Report” reveals some interesting insights as to how Internet users spend their online time. Key Findings Nearly 4 in 5 active Internet users visit social networks and blogs Close to 40% of social media users access social media content from their mobile phone … Continue Reading
Tune Your Website for Online Holiday Sales
Are you ready for an increase in online holiday sales? The Census Bureau report for the second quarter of 2011, illustrates that the online buying trend is steadily growing. With more consumers making buying decisions and purchases online, it can be prognosticated that holiday e-commerce sales will be strong. Traditionally, Black Friday signals the beginning … Continue Reading
How to Spread Your Message
After you build your website, the next logical step is to let people know it exists. In 2010, 21.4 million websites were added. That’s roughly 58,630 new sites every day! Marketing If you want to attract immediate attention to your site, it’s important that you market it through a variety of channels. One method being … Continue Reading
Shortened URLs and SEO
As you post information on various social networking sites, you’ll notice that your referring URL links have been shortened. One of the more common shorteners is TinyURL.com. Have you ever wondered if this generated URL effects your SEO efforts? It doesn’t contain the entire link, right? Well, actually, if they’re properly generated, they’re really 301 redirects. … Continue Reading
SEO Explained
Search Engine Optimization (SEO) refers to the practice of boosting your natural listings in search engines such as Google and Bing. Natural listings (or organic listings) are the non-paid search results. Ultimately, this is where you would like your website to appear for a relevant search term. The primary job of a search engine is to … Continue Reading
From Bret's Desktop
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Online Shopping to be Only Good Retailing News
The news on the economy continues to be a drag on holiday spirits. Everyone from presidential candidates to the local … Continue Reading
