SEO for e-commere is a moving target, yet there are some wonderfully simple ways to drive more traffic to your online store. From press releases to blogs, search engines to social networking, discover and discuss what does and doesn’t work.
Ranking well in the search engines is hugely valuable for any business but it is absolutely essential for an online business. If you are not at the top of the search engines for your keywords, you are missing out on vital sales. Ranking an e-commerce site though is easier said than done as often they [...]
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Google announced the new service AdWords Express. When people search your area for the products or services you provide an ad for your business will appear above or beside their search results. Your business will also be marked with a blue pin on Google Maps, helping it stand out to potential customers. [media url="http://www.youtube.com/watch?v=AJoUEBYIniI" width="600" [...]
Almost $20 billion was spent during the period of November 1 through December 4, 2011 and Gian Fulgoni, comScore chairman, predicts that we will see several more billion dollar online spending days as we approach the middle of December. How Can You Capture Holiday Sales? Michael Koploy, an ERP Analyst at Software Advice recently posted [...]
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Are you ready for Cyber Monday 2011? This is the day many online retailers kick-off their holiday season by offering special incentives to their shoppers. And it’s just around the corner; this year it falls on Monday, November 28. Over 1 billion in 2010 Last year, comScore reported that consumers spent approximately $1.03 billion online [...]
Nine in 10 online retailers (92.5%) say they plan to offer Free Shipping this holiday season. The National Retail Federation, citing a survey conducted by BIGresearch, notes that this figure is up from 84.8 percent in 2010. Online Retailers Prepare for Holidays The Study, conducted by BIGresearch for Shop.org, surveyed 1,685 consumers from September 19 [...]
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As I barely notice the rapid flow of tweets scrolling along my Twitter app, I’m struck with the realization that even though I only try to follow those accounts that I feel are relevant and interesting to what we do professionally, it’s still much more than I can possibly absorb. Even more amazing is the [...]
For online retailers, engaging the consumer when they are ready to purchase is important, and understanding online shopping behavior can give the e-tailer a competitive edge. Thirty-seven percent of American consumers plan to do some holiday shopping by Halloween. They’re starting their holiday shopping early, but plan to spend less on each online purchase than they [...]
The Nielsen Company’s third quarter “State of the Media: The Social Media Report” reveals some interesting insights as to how Internet users spend their online time. Key Findings Nearly 4 in 5 active Internet users visit social networks and blogs Close to 40% of social media users access social media content from their mobile phone [...]
Are you ready for an increase in online holiday sales? The Census Bureau report for the second quarter of 2011, illustrates that the online buying trend is steadily growing. With more consumers making buying decisions and purchases online, it can be prognosticated that holiday e-commerce sales will be strong. [media url="http://www.youtube.com/watch?v=Emaz6NiX_WQ" width="600" height="400"] Traditionally, Black [...]
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After you build your website, the next logical step is to let people know it exists. In 2010, 21.4 million websites were added. That’s roughly 58,630 new sites every day! Marketing If you want to attract immediate attention to your site, it’s important that you market it through a variety of channels. One method being [...]