 Larry's Harbor Investment Group wanted to increase the exposure of their development and contacted Novusweb to create an interactive Web site. But how do you get Web visitors excited about dirt? That's where Novusweb's marketing expertise helped the developers define a strategy for promoting the attributes of one of the prime locations along the Texas Gulf Coast.
LarrysHarbor.com combines rich graphics and photographs with a design scheme reflective of watercolor seascapes. To express the urgency for making an early homesite selection, Novusweb crafted a dynamic plat map which shows homesite availability changes as they are made by the developer. The developer can immediately update pricing and sales status using a simple, password protected Web site.
"It's not enough to just build an on-line brochure," said Novusweb President/CEO, Bret Williams, "it's much better to provide visitors with timely information that can serve to stimulate interest and enthusiasm for a product or service." LarrysHarbor.com receives dozens of qualified leads each month from its Web site, which are automatically e-mailed to a marketing representative and stored in a database for future follow-up and conversion analysis.
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