PortOConnor.com is the most popular website providing information on the Port O’Connor area to online visitors. This novusweb property was in need of a major overhaul. The new PortOConnor.com site incorporates a number of new features, including a more robust directory of area businesses and organizations, and AJAX powered events calendar, FAQs, and articles.
Because of the success of PortOConnor.com in terms of online traffic and search engine position, novusweb created a physical Visitor Center in Port O’Connor, Texas. Businesses featured on PortOConnor.com are also promoted to travelers stopping at the Visitor Center. This extension of the virtual to the physical helps both entities attract more interested people.
In addition, novusweb created a unique brand identity which is used on all collateral materials including maps, signage and bumper stickers. This project gave us a unique opportunity to manage a wide-reaching, integrated marketing program.