Predictions for the 2012 Online Holiday Shopping Season
The National Retail Federation, through it’s Shop.org division, predicts a 12% increase for an estimated $96 billion in sales.
comScore reports that from November 1 – December 16, 2012, $35 billion has been spent online. This marks a 13% increase over the same period last year.
What Shoppers Expect
Online shoppers are still looking for free shipping. Twenty-seven percent of online shoppers actually add items to their cart in order to meet the minimum free shipping requirement.
See What Our Clients Are Doing
Everett Stunz, an online retailer offering luxurious bath and linen products, is offering 20% off during the month of December and free shipping for orders over $99.
Aviation Logs, an online supplier of aviation products including headsets and apparel, is offering up to 40% off through December 23rd.
Obol, the original crispy bowl, is offering free shipping for orders over $35.
Let us Know
Let us know what you are doing this holiday season to increase sales and traffic to your online store.