Top 5 Metrics for E-commerce

Between Google Analytics, your e-commerce store platform and many other tools you may be using in your SMB e-commerce business, you have more numbers to analyze than you have time. However, there are five we feel you should keep a keen eye on to know how well your business is growing. In the…(Read More)

Staying Ahead of the Competition

Each year, our team puts together a report projecting what we see as trends in SMB e-commerce. We focus on the technologies, creative design, marketing and operations that most impact emerging mid-market merchants. This year, we decided to release our proprietary report to the public. While the report may not be “earth-shaking…(Read More)

E-commerce Product Types

One of the more challenging aspects of planning and executing a solid e-commerce solution is managing products. As with many online retailing aspects, product presentation must be carefully analyzed and structured to accommodate your selling and fulfillment workflows. When we work with our clients, the two most complex discussions deal with products and shipping…(Read More)

Choosing Magento

My last post gave some the impression that I am not a fan of Magento anymore. While the fact exists that among our SMB clients, many are moving to Shopify rather than upgrading to Magento 2, that’s not true in all cases. Nor, as an agency focused on recommending the best solution for our…(Read More)

Migrating Magento to Shopify

After working with clients to build and manage many Magento-powered shops over the years, we’re actually working more with Shopify than ever before. It’s been an interesting transition, but not without good reason. There are plenty of issues with which an online merchant has to deal on a daily basis: inventory, orders…(Read More)

DIM Pricing for 2017

Two years ago, the parcel services shook up industry pricing models by implementing dimensional (DIM) weight pricing. For those within e-e-commerce, it was difficult, and sometimes expensive, working around this new pricing model. Now, the parcel services are changing their algorithms by decreasing their DIM factors and making some shipments more expensive. We…(Read More)

The Wikipedia definition is: “a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.” I’m often asked how I got into the business I’m in today — e-commerce. Did…(Read More)

Brand Articulation

Do your online customers love you? We’re often approached by clients who have great products to sell. They might be manufacturers or have sourced products they can sell at a profit. Others are long-time brick-and-mortar companies wanting to move into the online selling arena. They come to us for help in…(Read More)

Learning Magento 2 Administration Book Cover

Packt Publishing, a leading publisher of books related to open source software and platforms, has released Learning Magento 2 Administration, written by Cyndi and me. The book is now on sale on Packt’s website, as well as on Amazon and other online retailers. It is available in both hardcover and digital formats. We’re…(Read More)

Mobile Shopper

On May 24th, Sridhar Ramaswamy, Senior Vice President of Advertising and Commerce, opened the summit by asking Google, “how many global searches are made on Google?” The answer: trillions are made every year. And, more Google searches are happening on smartphones than desktops and laptops globally. More than one-half of the traffic is coming…(Read More)