Master’s Series: Choosing Products to Sell

Master’s Series: Choosing Products to Sell

Most online merchants begin with an idea to sell certain products or services. Yet, many others want to sell online but have little idea as to what they want to sell. In either case, deciding what to sell is the first, important step to planning for eCommerce success....
Master’s Series: Preparing for eCommerce

Master’s Series: Preparing for eCommerce

The Gold Rush of the 21st century, for many small entrepreneurs, has been the creation of online stores. Profits can — and have — been made selling everything from homemade crafts to high-dollar electronics. And many of these businesses have been built from spare...
Countdown to Launching a New Store

Countdown to Launching a New Store

Launching a new eCommerce store is an exciting time. You and your team have worked hard creating the design, adding products and configuring about a thousand settings. Your warehouse is prepared to ship and you’re ready to begin processing orders. Now,...
Your 2017 Holiday Shipping Schedule

Your 2017 Holiday Shipping Schedule

As you prepare your e-commerce store for the busy holiday season, don’t forget to factor in your carrier deadlines. Clearly state all shipping deadlines for your store. If you offer free ground shipping, make sure you emphasize the last day to order to ensure...
Staying Ahead of Your Competition

Staying Ahead of Your Competition

Each year, our team puts together a report projecting what we see as trends in SMB e-commerce. We focus on the technologies, creative design, marketing and operations that most impact emerging mid-market merchants. This year, we decided to release our proprietary...