Even Big Brands F**k Up Online Selling
Even the largest retail brands haven't figured out how to sell online as well as most SMB merchants.
Insights
As ecommerce experts, we are constantly on the lookout for meaningful information to share with our clients and with others who wish to succeed with online commerce.
Hoarding Over Time
Some day, we will be telling our grandchildren about the Great Pandemic of 2020. “Suzy, it was amazing. People were grabbing all the toilet paper they could carry. For weeks, the shelves were barren of paper products and sanitizers!” While hoarding during a...
Protecting Your Site Content
Many people mistakenly believe that you must register your content with the U.S. Copyright office in order to have protections. But, that’s not entirely true. According to the U.S. Copyright Office, “Your work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device.”
Stop Abandoned Shopping Carts
Stop losing sales. Catch shoppers before they leave and reduce abandoned carts. Learn how to curb the loss.
Texas Opens “To-Go” Curbside Retailing
As the Coronavirus pandemic moves through the second month of "shelter-in-place," the Texas Governor, Greg Abbott has announced that soon small retailers could begin selling on a "to-go" or curbside pickup basis. Previously, only "big box" stores were allowed to be...
5 Questions: Sales Tax after South Dakota v. Wayfair
The United States Supreme Court ruling yesterday on South Dakota v Wayfair portends enormous changes for online merchants in terms of how they charge and collect sales tax for consumer purchases. As an agency whose purpose is...
A Two-for-One Migration to Shopify
While it's not unusual for us to move Magento stores to Shopify, we don't often find ourselves migrating a Magento-WordPress combo. In the past, we've worked with clients who melded Magento with WordPress — and usually with...
Migrating 86,000 SKUs from Magento to BigCommerce
To be honest, I don't have an accurate count on all the stores we have migrated from one platform to another over the years. We think it's actually closer to 100, but we elected to be a bit conservative and start the new count...
Should You Re-platform Your eCommerce?
For various valid reasons, we have been getting a lot of inquiries from merchants considering changes to their eCommerce system. I say "system," because today's eCommerce is more than just an online storefront. Most merchants are selling on Amazon, eBay...
Master’s Series: eCommerce Marketing, Part III
In the previous articles on eCommerce marketing, I discussed ways of growing and nurturing your circle of friends (i.e., customers) using email and social media. But, of course, while you can certainly grow your online business...
