As ecommerce experts, we are constantly on the lookout for meaningful information to share with our clients and with others who wish to succeed with online commerce.
In the previous articles on eCommerce marketing, I discussed ways of growing and nurturing your circle of friends (i.e., customers) using email and social media. But, of course, while you can certainly grow your online business...
Almost everyone uses social media. As an eCommerce merchant, you've no doubt wondered how you can leverage social media to grow your sales. You've also found navigating the various media, tools, pundits and "systems" incredibly...
Attracting and retaining customers for an eCommerce business is an area most SMB merchants will spend more of their time conducting and perfecting than any other area of their business. And for good reason. If you don't have...
It's pretty heady stuff when your new online store begins receiving orders. Customers are actually digging what you have to sell and willing to part with their money to get their hands on your widgets. Imagine that! But, that's...
When it comes to selling products, our clients' fall into one of two categories: 1) they have an existing online store and want to explore selling on Amazon or eBay, or 2) they currently sell on Amazon, eBay, et al, and want to...
Successful commerce involves two important components: products and customers to buy those products. In the previous installment, I gave you information on sourcing your products. Now, it's time to discuss the second important...
Most online merchants begin with an idea to sell certain products or services. Yet, many others want to sell online but have little idea as to what they want to sell. In either case, deciding what to sell is the first,...
The Gold Rush of the 21st century, for many small entrepreneurs, has been the creation of online stores. Profits can — and have — been made selling everything from homemade crafts to high-dollar electronics. And many of these...
Launching a new eCommerce store is an exciting time. You and your team have worked hard creating the design, adding products and configuring about a thousand settings. Your warehouse is prepared to ship and you're ready to...
At this particular moment (I'm writing this in December, 2017), it's very likely that if you're a merchant, about the last thing you want to talk about is marketing for next year. No doubt you're still recovering from Black Friday/Cyber Monday and you're in the...
