Discussing results of business research

Insights

As ecommerce experts, we are constantly on the lookout for meaningful information to share with our clients and with others who wish to succeed with online commerce.

The 5 Most Important E-commerce Metrics

Between Google Analytics, your e-commerce store platform and many other tools you may be using in your SMB e-commerce business, you have more numbers to analyze than you have time. However, there are five we feel you should keep a keen eye on to know how well your...

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The 5 Most Important eCommerce Metrics

Staying Ahead of Your Competition

Each year, our team puts together a report projecting what we see as trends in SMB e-commerce. We focus on the technologies, creative design, marketing and operations that most impact emerging mid-market merchants. This year, we decided to release our proprietary...

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Staying Ahead of the Competition

Managing E-commerce Product Types

One of the more challenging aspects of planning and executing a solid e-commerce solution is managing products. As with many online retailing aspects, product presentation must be carefully analyzed and structured to accommodate your selling and fulfillment...

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E-commerce Product Types

When is Magento the Right Choice?

My last post gave some the impression that I am not a fan of Magento anymore. While the fact exists that among our SMB clients, many are moving to Shopify rather than upgrading to Magento 2, that's not true in all cases. Nor, as an agency focused on recommending...

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Choosing Magento

New DIM Pricing for 2017

Two years ago, the parcel services shook up industry pricing models by implementing dimensional (DIM) weight pricing. For those within e-e-commerce, it was difficult, and sometimes expensive, working around this new pricing model. Now, the parcel services are...

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DIM Pricing for 2017

Becoming a Web Developer

The Wikipedia definition of a Web Developer is: "a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser." I'm...

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Brand Articulation: Making Customers Love You

Do your online customers love you? We're often approached by clients who have great products to sell. They might be manufacturers or have sourced products they can sell at a profit. Others are long-time brick-and-mortar companies wanting to move into the online...

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Brand Articulation

novusweb Leaders Author Latest Magento 2 Book

Packt Publishing, a leading publisher of books related to open source software and platforms, has released Learning Magento 2 Administration, written by Cyndi and me. The book is now on sale on Packt's website, as well as on Amazon and other online retailers. It is...

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Learning Magento 2 Administration Book Cover

Takeaways from the Google Performance Summit

On May 24th, Sridhar Ramaswamy, Senior Vice President of Advertising and Commerce, opened the summit by asking Google, "how many global searches are made on Google?" The answer: trillions are made every year. And, more Google searches are happening on smartphones...

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Mobile Shopper

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