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Top 5 Metrics for E-commerce

Between Google Analytics, your e-commerce store platform and many other tools you may be using in your SMB e-commerce business, you have more numbers to analyze than you have time. However, there are five we feel you should keep a keen eye on to know how well your business is growing. In the…(Read More)

Staying Ahead of the Competition

Each year, our team puts together a report projecting what we see as trends in SMB e-commerce. We focus on the technologies, creative design, marketing and operations that most impact emerging mid-market merchants. This year, we decided to release our proprietary report to the public. While the report may not be “earth-shaking…(Read More)

E-commerce Product Types

One of the more challenging aspects of planning and executing a solid e-commerce solution is managing products. As with many online retailing aspects, product presentation must be carefully analyzed and structured to accommodate your selling and fulfillment workflows. When we work with our clients, the two most complex discussions deal with products and shipping…(Read More)

DIM Pricing for 2017

Two years ago, the parcel services shook up industry pricing models by implementing dimensional (DIM) weight pricing. For those within e-e-commerce, it was difficult, and sometimes expensive, working around this new pricing model. Now, the parcel services are changing their algorithms by decreasing their DIM factors and making some shipments more expensive. We…(Read More)

The Wikipedia definition is: “a programmer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser.” I’m often asked how I got into the business I’m in today — e-commerce. Did…(Read More)

Brand Articulation

Do your online customers love you? We’re often approached by clients who have great products to sell. They might be manufacturers or have sourced products they can sell at a profit. Others are long-time brick-and-mortar companies wanting to move into the online selling arena. They come to us for help in…(Read More)

Mobile Shopper

On May 24th, Sridhar Ramaswamy, Senior Vice President of Advertising and Commerce, opened the summit by asking Google, “how many global searches are made on Google?” The answer: trillions are made every year. And, more Google searches are happening on smartphones than desktops and laptops globally. More than one-half of the traffic is coming…(Read More)

Written by Aaron Houghton of www.boostsuite.com. Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe. Your new online store just went live. You placed a test order…(Read More)

Mobile Devices

When you access the Internet are you always on your computer? Or, do you often times use your phone to look up information?  More and more, users are turning to mobile devices to access the Internet. According to a recent survey conducted by Forrester, by the end of 2013, nearly 50% of US adults will…(Read More)

Bret Williams

Bret is the a co-founder and the Managing Partner of novusweb®. He is also author of several books on Magento and e-commerce and is sought as a speaker and trainer. Bret has been crafting internet innovations since 1995.