Posts Currently viewing the category: "Manage"
Top 5 Metrics for E-commerce

Between Google Analytics, your e-commerce store platform and many other tools you may be using in your SMB e-commerce business, you have more numbers to analyze than you have time. However, there are five we feel you should keep a keen eye on to know how well your business is growing. In the…(Read More)

E-commerce Product Types

One of the more challenging aspects of planning and executing a solid e-commerce solution is managing products. As with many online retailing aspects, product presentation must be carefully analyzed and structured to accommodate your selling and fulfillment workflows. When we work with our clients, the two most complex discussions deal with products and shipping…(Read More)

Written by Aaron Houghton of www.boostsuite.com. Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe. Your new online store just went live. You placed a test order…(Read More)

At the recent Search Marketing Expo in New York, Gary Illyes of Google gave what he said was probably the first, public official discussion of how Google has added website security as a ranking factor when indexing sites. He was part of a panel of industry leaders who supported the idea, through data and examples…(Read More)

Holiday Online Shopping

Are you ready for an increase in online holiday sales? The Census Bureau report  for the second quarter of 2011, illustrates that the online buying trend is steadily growing. With more consumers making buying decisions and purchases online, it can be prognosticated that holiday e-commerce sales will be strong. [media url=”http://www.youtube…(Read More)

Online Retail Sales

Online retail sales are climbing. The independent research company, Forrester Research, Inc., attributes 9 percent of all US retail sales to online purchases, and predicts that by 2014 that will increase to 11 percent. Overall retail sales were up 3 percent in the fourth quarter of 2010, however online sales were up 13.5 percent…(Read More)

Practical E-commerce

Bret’s series on brick-and-mortar retailers and their move online continues with specific planning tips. The first installment, “How Small Brick-and-Mortar Retailers Succeed Online; 4 Keys,” offered sound advice on how retailers can compete online. This next article, published by Practical Ecommerce, lists five tips any retailer should consider before opening…(Read More)

Checklist for Business

I’m a person who could be classified as a list maker. It’s one of, if not the, most important tool I use to stay organized and on task. In fact, my kids learned at an early age just how important Mom’s lists were. Posted on the refrigerator was a notepad where items…(Read More)

Practical E-commerce

Bret Williams is writing a series of articles focusing on the issues facing small, brick-and-mortar retailers as they migrate online. The first in the series, distributed by Practical Ecommerce, can be read in full here. In it he discusses how small online retailers can compete with large companies like Walmart and Amazon. Be…(Read More)

We like following the different duck.

Seth Godin, author of several books on marketing, recently posted the question “Whatcha gonna do with that duck?” He doesn’t advocate skipping the step of “getting your ducks in a row,” however, he does challenge you to do something with those ducks. How often have you promised yourself that you would do _____ as…(Read More)

Bret Williams

Bret is the a co-founder and the Managing Partner of novusweb®. He is also author of several books on Magento and e-commerce and is sought as a speaker and trainer. Bret has been crafting internet innovations since 1995.