New Google Algorithm

New Google Algorithm

Beginning April 21, Google will include mobile-friendliness as a ranking signal. When searching the Web on your smartphone or tablet, Google will begin showing relevant mobile ready search results first. More and more searches are being made on mobile devices and...
Google Changes Local Extensions

Google Changes Local Extensions

Google is changing the way “location extensions” will be attached to AdWords listings. Instead of specifying location extensions in your AdWords account, Google will take the information from your Google My Business account (formerly Google Places for...
Is Social Media Overwhelming You?

Is Social Media Overwhelming You?

Talk to any SEO expert and they’ll say you need social media. They’ll tout the fact that social media is building brands and helping companies reach their customers in new ways. What they may not tell you is that to do social media productively takes a lot...
Periodic Table of SEO Success Factors

Periodic Table of SEO Success Factors

In reading an article about Google’s Hummingbird algorithm, I found a link to a wonderful graphic that visually notes what we perceive to be the factors that go into creating great search engine optimized content. The graphic above is from Search Engine Land,...
Google AdWords Express

Google AdWords Express

Google announced the new service AdWords Express. When people search your area for the products or services you provide an ad for your business will appear above or beside their search results. Your business will also be marked with a blue pin on Google Maps, helping...