Posts Currently viewing the category: "Promote"

Beginning April 21, Google will include mobile-friendliness as a ranking signal. When searching the Web on your smartphone or tablet, Google will begin showing relevant mobile ready search results first. More and more searches are being made on mobile devices and Google is making sure the sites displayed in the search results are relevant…(Read More)

novusweb local

Google is changing the way “location extensions” will be attached to AdWords listings. Instead of specifying location extensions in your AdWords account, Google will take the information from your Google My Business account (formerly Google Places for Business). The good thing about this change is that you will be able to enter your business location…(Read More)

Search Google for the phrase “content is king” and you’ll receive about 800,000,000 results, with many citing Bill Gates as coining the phrase in an article written in 1996. At the time, he was referring to information on the Internet and presenting a case for paid content providers. Even in 1996, the…(Read More)

Talk to any SEO expert and they’ll say you need social media. They’ll tout the fact that social media is building brands and helping companies reach their customers in new ways. What they may not tell you is that to do social media productively takes a lot of time. Time you may not…(Read More)

SEO Periodic Chart

In reading an article about Google’s Hummingbird algorithm, I found a link to a wonderful graphic that visually notes what we perceive to be the factors that go into creating great search engine optimized content. The graphic above is from Search Engine Land, another great SEO resource. What we found interesting is that more…(Read More)


Google announced the new service AdWords Express. When people search your area for the products or services you provide an ad for your business will appear above or beside their search results. Your business will also be marked with a blue pin on Google Maps, helping it stand out to potential customers. [media url=”http…(Read More)

Boost Holiday Sales

Almost $20 billion was spent during the period of November 1 through December 4, 2011 and Gian Fulgoni, comScore chairman, predicts that we will see several more billion dollar online spending days as we approach the middle of December. How Can You Capture Holiday Sales? Michael Koploy, an ERP Analyst at Software Advice recently posted…(Read More)

Cyber Monday 2011

Are you ready for Cyber Monday 2011? This is the day many online retailers kick-off their holiday season by offering special incentives to their shoppers. And it’s just around the corner; this year it falls on Monday, November 28. Over 1 billion in 2010 Last year, comScore reported that consumers spent approximately $1…(Read More)

Free Shipping

Nine in 10 online retailers (92.5%) say they plan to offer Free Shipping this holiday season. The National Retail Federation, citing a survey conducted by BIGresearch, notes that this figure is up from 84.8 percent in 2010. Online Retailers Prepare for Holidays The Study, conducted by BIGresearch for, surveyed 1,685…(Read More)

Holiday Online Shopping

For online retailers, engaging the consumer when they are ready to purchase is important, and understanding online shopping behavior can give the e-tailer a competitive edge. Thirty-seven percent of American consumers plan to do some holiday shopping by Halloween. They’re starting their holiday shopping early, but plan to spend less on each…(Read More)

Cyndi Williams

As COO and co-founder of novusweb®, Cyndi focuses on managing online operations for select clients. She is an expert in operating stores, including fulfillment, advertising, and social media.