“The third quarter 2011 e-commerce estimate increased 13.7 percent from the third quarter of 2010.” – US Census Bureau News, 11/17/2011

The Census Bureau of the Department of Commerce released their third quarter findings* today. Adjusting for seasonal variation, but not price changes, the report shows US retail e-commerce sales for the third quarter of 2011 of $48.2 billion. This represents a 1.9 percent increase from the second quarter of 2011.

An estimated $1.05 trillion in retail sales was reported in the 2011 third quarter. E-commerce sales represent 4.6 percent of the total sales. This was the same percentage reported for 2Q 2011.

The estimate of US retail e-commerce sales, when not adjusted, was $44.5 billion for the third quarter of 2011. This represents a 13.4 percent increase over third quarter 2010 and accounts for 4.2 percent of total sales.

US Census 3Q Report

*The US Census Bureau uses a random sampling of 12,500 retail firms whose sales are then weighted and benchmarked. This is the same sample used for the Monthly Retail Trade Survey to estimate retail sales.

Cyndi Williams

As COO and co-founder of novusweb®, Cyndi focuses on managing online operations for select clients. She is an expert in operating stores, including fulfillment, advertising, and social media.