Almost $20 billion was spent during the period of November 1 through December 4, 2011 and Gian Fulgoni, comScore chairman, predicts that we will see several more billion dollar online spending days as we approach the middle of December.
How Can You Capture Holiday Sales?
- Using social media to gain followers and instill urgency,
- partnering with mobile shopping apps,
- offering in-store pickup,
- extending your return policy and
- offering free or reduced shipping.
Offer Staggered Discounts
In addition to Koploy’s suggestions, consider offering staggered discounts to your customers. For example, Williams-Sonoma is offering consumers a 10 percent discount on orders totaling over $100 and 25 percent on purchases over $500.
Gift Cards or Discounts on Future Purchases
Another popular incentive is gift cards or discounts on future purchases. L.L. Bean is offering a $10 gift card with a purchase of $50 or more.
Announce Your Promotions
Most importantly, share your promotional offers with your customers. Send an email newsletter stating your seasonal offers, post incentive information on your Facebook page, and display promotions prominently on your website.
Make sure you are doing everything to capture online holiday shoppers. There are only a few weeks remaining until the end of this season’s record e-tail spending.