For email marketing to be effective, you have to first gather email addresses. Bret has tested many possible choices, and the one he prefers is OptinMonster.
In fact, you may see OptinMonster in effect right here on Maverick Ecommerce. It works, and it’s particularly powerful for e-commerce stores.
Watch his review for more on OptinMonster Lead Generation System software.
The level of creativity based on rules is really only limited by whatever time you have to create the many kinds of promotions.
And, among the different types of optins available, there are simple pop-ups, yes/no optins — which, by the way, work extremely well, and what I call the “Wheel of Fortune” discount games.
OptinMonster integrates with almost all types of CRMs and email programs, except, sadly, Zoho CRM, which we like. Watch for my review of Zoho One coming soon.
OptinMonster does have a Zapier connection and there is the ability to use straight HTML form code if needed, but I do wish they had a native Zoho integration.
Nevertheless, whatever hoops we have to jump through won’t deter us from using and recommending OptinMonster.