One of the great joys of our work is being able to help clients who strive to be the best within a well defined niche. Tired Iron Tractor Parts is one such firm, aiming to provide a wide selection of parts and excellent service to farmers all across North America.

Their challenge was being able to offer close to 60,00 SKUs in a way that would give their customers quick and easy identification of the part they need. Since parts are identified by make, model, purpose and more, needed to have a powerful filtering engine. In addition, the firm needed to be able to efficiently update prices and availability for thousands of products.

Tired Iron Tractor Parts had been running on an outdated version of Magento which had been modified in a manner that made product updates expensive and complicated the user experience. novusweb reconstructed on an optimized Magento platform, including a responsive design and improved usability.

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