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Everyone needs a mentor. Running a business can be challenge, and operating an online e-commerce business is one of the most complex forms of selling. No matter how much of the day-to-day functions you and your team perform, it can help to have someone who’s been there before helping you realize your objectives.

When you enlist novusweb as your e-commerce coach, you’re leaning on decades of marketing, advertising and sales experience, across a vast array of verticals. From fashion to electronics, gifts to consumables, we’ve seen (and done) just about every type of online wholesale and retail imaginable.

Do you need a coach?

To determine if having a weekly or monthly coaching session is right for you, ask yourself the following questions:

  • Does my site developer have experience operating an e-commerce store?
  • Do I have all the talent in-house to address all aspects of building a successful online sales effort?
  • Am I able to keep up with the latest trends in online B2B and/or B2C?
  • Do I have any colleagues or friends that can provide me with actionable insights?

If you answered “no” to any or all of these questions, you should seriously consider working with an e-commerce coach. Just as you might use a coach to get physically fit or learn a new craft, an e-commerce coach could very well make or break your online store.

How does coaching work?

The first step is for us to understand your goals and objectives. If you don’t have enumerated goals, we’ll help you craft them. Next, we’ll lay out a plan and system for reaching those goals and teach you how to establish and monitor the KPIs (Key Performance Indicators) that will show you how well you’re doing. We’ll introduce you to various low-cost tools and reporting systems that will give you instant and important feedback on your operation.

And, finally, we’ll set up a weekly or monthly schedule of interactive, video conference calls to review your progress and help you create ongoing tasks to reach your goals. Before each call, we’ll do our own research and review of your progress, so these virtual meetings are productive and efficient.

How much does coaching cost?

We base our fee on a flat, monthly rate depending on whether we feel you need weekly or monthly interaction. New, emerging stores will probably need weekly meetings to begin, while established stores may do well with monthly coaching sessions.

The question to ask is, “how important is it that my online store succeed?”

Everyone needs training

We, at novusweb, continually train to be better at what we do. We’ve earned various certifications in the process, but, more than the titles, we strive to stay on top of trends and changes in our field.

And, we love to teach others. We get great satisfaction from seeing our clients excel at running their own online stores. Training from novusweb is also very efficient, as we distill the knowledge you need to just what you need, when you need it. With all the mis-information that exists on the Internet, it’s easy to be misled.

We tailor our training

You may have most aspects of your online efforts covered by experienced professionals. However, if you feel your team needs more in certain areas, we can create a specific curriculum to address only that which you feel needs help:

  • Product management.
  • Content management.
  • Order management.
  • Site design.
  • Marketing.
  • SEO and PPC.
  • Social media.
  • Email marketing.
  • Customer service.
  • Shipping and fulfillment.
  • Lead generation and customer relationship management.

On-site or remote

For intensive training, on-site instruction may be appropriate. However, we also can train your team remotely using such tools as UberConference or join.me. We can also record all sessions for later re-use.

Training documentation

As book authors, our principals are well prepared to create training documentation for your needs. From step-by-step operational instructions to forms and reports, our team can construct proprietary materials specific to your objectives. All of this can be published to a private, secure wiki your team can access, update and comment as needed.

Training — proper training based on experience — can give you the edge you need to succeed.