Do you have a B2B business, but want to build a direct-to-consumer channel? Are your online sales efforts struggling to grow? We know from hard-earned experience that operating an e-commerce business is tough work.
The truth is that if you’re not committing sufficient and specific resources to online commerce, you won’t enjoy the level of success you anticipated. E-commerce requires considerable skill, multiple disciplines, and ever-evolving knowledge of a fast-moving consumer landscape.
The good news is that as an agency focusing on e-commerce (we do also work with a lot of non-e-commerce clients), we already possess everything it takes to make an e-commerce operation succeed:
- Business planning.
- Content management.
- Technical development.
- Customer service.
- Fulfillment and logistics.
Collectively, we call this our E-commerce Management Program, or EMP.
A soup-to-nuts approach
Think of EMP as your own e-commerce department. Just as you would hire a complete team to tackle your online sales efforts, EMP brings all the requisite skills to the table. We’ve built and sold successful e-commerce businesses. We can certainly build yours, as well, by applying our experience, ongoing research and continual refinements.
We make the investment, you get the profits
While we’re open to providing EMP on a traditional fee basis, our preferred method is to share in the rewards of our hard work. We have created a rather unique revenue share program:
- We pay for all costs related to building and managing all your online sales efforts (development, marketing, customer services, fulfillment, etc.).
- You supply the products or services, shipping tangible items to our fulfillment partner.
- We share the gross profit margin from all online sales.
It’s just as simple as that. Our risk, your profits.
We can create business for non-tangibles, as well
If your brand is service-oriented, we can also create a program for driving trackable conversions. Lawyers, guides, rental companies and more could be considered as potential EMP clients. Our compensation might be based on a commission of any sales or a flat-fee per conversion.
Otherwise, all other aspects would be similar: we would pay for everything, including site development, advertising and pre-sales.
Whatever you sell — and, face it, everyone sells something — you can off-load your online efforts to novusweb. And, if someday you’re better positioned to take it in-house, we’ll be there to help you transition.