Should You Have Keywords in Your Domain Name?

by | Mar 24, 2011 | Insights | 0 comments

Matt Cutts, of Google, answers the question “How would you explain the power of keyword domains to someone looking to make a decision on what kind of domain to go for?”

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In summary, Matt suggests that a branded domain name may offer you some advantages. While keywords are great when searching for a particular product or service, it is the company name that you want your potential customers/users to remember. Amazon, Google, Twitter, Yahoo and Facebook are all branded entities with strong name recognition. While you may not become a household name immediately, developing your brand can become an asset for you.

Matt also hints that Google may be adjusting their search algorithm to favor branding over keywords.

Bret Williams

Bret is the a co-founder and the Managing Partner of novusweb®. He is also author of several books on Magento and e-commerce and is sought as a speaker and trainer. Bret has been crafting internet innovations since 1995.


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