Posts Currently viewing the tag: "seo"
Countdown to Launch

Launching a new eCommerce store is an exciting time. You and your team have worked hard creating the design, adding products and configuring about a thousand settings. Your warehouse is prepared to ship and you’re ready to begin processing orders. Now, it’s just a quick “flip of the switch.” Or, is it? Ensuring…(Read More)

Written by Aaron Houghton of Aaron Houghton is a co-founder and CEO at, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe. Your new online store just went live. You placed a test order…(Read More)

At the recent Search Marketing Expo in New York, Gary Illyes of Google gave what he said was probably the first, public official discussion of how Google has added website security as a ranking factor when indexing sites. He was part of a panel of industry leaders who supported the idea, through data and examples…(Read More)

Search Google for the phrase “content is king” and you’ll receive about 800,000,000 results, with many citing Bill Gates as coining the phrase in an article written in 1996. At the time, he was referring to information on the Internet and presenting a case for paid content providers. Even in 1996, the…(Read More)

Improve Your Ranking

Google continuously updates their search algorithm in order to provide its users with the most relevant results. According to a recent post by Google’s Matt Cutts, users complain if they click on a search result and the actual content is difficult to find. They don’t want to do a lot of scrolling, and…(Read More)

SEO Periodic Chart

In reading an article about Google’s Hummingbird algorithm, I found a link to a wonderful graphic that visually notes what we perceive to be the factors that go into creating great search engine optimized content. The graphic above is from Search Engine Land, another great SEO resource. What we found interesting is that more…(Read More)

Shortened URLs and SEO

As you post information on various social networking sites, you’ll notice that your referring URL links have been shortened. One of the more common shorteners is Have you ever wondered if this generated URL effects your SEO efforts? It doesn’t contain the entire link, right? Well, actually, if they’re properly…(Read More)

Search Engine Optimization (SEO) refers to the practice of boosting your natural listings in search engines such as Google and Bing. Natural listings (or organic listings) are the non-paid search results. Ultimately, this is where you would like your website to appear for a relevant search term. The primary job of a search engine…(Read More)

Writing Relevant Copy

When you sit down to write copy for your Website, know your end goal. What is your message? Who are you trying to attract? What action do you want visitors to your Website to take? Engage your audience with relevant and informative information. And make your copy easy to read. Break up the copy using…(Read More)

Bret Williams

Bret is the a co-founder and the Managing Partner of novusweb®. He is also author of several books on Magento and e-commerce and is sought as a speaker and trainer. Bret has been crafting internet innovations since 1995.