Seth Godin, author of several books on marketing, recently posted the question “Whatcha gonna do with that duck?” He doesn’t advocate skipping the step of “getting your ducks in a row,” however, he does challenge you to do something with those ducks.

How often have you promised yourself that you would do _____ as soon as _____ was accomplished? And then, how often have you added additional ducks to your row? When will you have enough ducks, and when will you decide to do something with them?

It is important to properly research a new venture before throwing yourself completely into the project. However, it is equally important to trust yourself and follow through on your aspirations.

What is holding you back? What are you waiting for? Once your ducks are in a row, don’t be afraid to take that initial leap of faith.


Bret Williams

Bret is the a co-founder and the Managing Partner of novusweb®. He is also author of several books on Magento and e-commerce and is sought as a speaker and trainer. Bret has been crafting internet innovations since 1995.